Faire
Design Systems
Championed the creation of Faire's first design systems team
Figma | React | Sanity | Storybook
2021–23Design Systems LeadWeb · Design System
👋 I'm Aidan. I design experiences — then help build the systems that make them scale.
8 years at Google. Design lead at Faire. Now Staff Product Designer at Boulevard, owning the end-to-end customer experience.
I think in journeys, not screens. I care about the moment a user first touches a product as much as the hundredth time. And when the design is right, I help build it — prototyping in cursor, contributing to the codebase, staying close to engineering rather than just doing a handoff.
Currently based in San Luis Obispo, CA 🇺🇸
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Recent Highlights
- Company
- Boulevard
- Year
- 2024–Present
- Role
- Staff Product Designer
Leading the booking experience redesign and design system for a wellness platform used by salons and spas. I mentor a team of five designers while prototyping directly in code with our BUI Design System.
- Company
- Faire
- Year
- 2021–23
- Role
- Design Systems Lead
Championed Faire's first design systems team. Developed a source-code-driven design system, comprehensive documentation, and scalable processes that enabled design to support Faire's growth.
- Company
- Year
- 2011–18
- Role
- Senior UX Designer
Seven years designing products used by billions. Led UX for Google Keep, Photobooks, Docs, and Search — mobile-first paradigms that remain core to these products today.
About
I've spent 15 years designing products that people actually use — from Google Keep and Photobooks to Faire's wholesale marketplace to how wellness businesses book their clients at Boulevard.
My edge: I design systems, and I help build them. I prototype in React, contribute to codebases, and sit next to engineers rather than handing off to them.
Currently Staff Product Designer at Boulevard, where I lead the booking experience redesign and own the design system.
Figma is a thinking tool. Cursor is where thinking becomes product. The distance between those two used to be an entire engineering sprint. Now it's a tab switch.